The Lego Company History

Ole Kirk Christiansen is a carpenter whose home is Billund in Denmark. He began making wooden toys in 1932, but his company was a struggle during the Great Depression. Christiansen changed the name of his company to “Lego,” a contraction of the Danish words leg godt, which translates to “play well.”

In 1934, Lego began using plastic bricks in its production. The first Lego sets were also marketed. The company also established an entirely new division, Dakta which would concentrate on educational products.

In the second half of the 20th Century, Lego expanded its product range and marketing efforts. In 1971 Lego introduced furniture pieces and dollhouses and in 1974, the first Lego human figures were introduced. Later, the minifigures evolved into the model that we use today. Lego began to produce more sophisticated Lego Technic sets for older children.

In 1987, Lego introduced the World Cup Lego building contest for children to compete in. The event took place in Billund and 38 kids from 17 different countries took part. Lego began to create themed sets in the same year, which were seen as a system within an overall system. These included Lego Space, Lego Castle and Lego Town (later renamed Lego City) as well as Lego FabuLand. In 1988, Lego released a new line of pirate Legos, which featured various facial features and expressions.

In 1999, Lego shifted the way it licensed its characters from franchises. It began to offer Lego versions of the most famous characters such as Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and numerous others. The public and the critics had different reactions to this change.

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